Solutions: Verify

Transform your customer database into an effective lead source

When properly managed, an organization’s customer and prospect information can be its most valuable asset. You need solutions that enable you to leverage this data to reduce operational costs while enhancing target marketing and solidifying customer relationships. The challenge is updating the information without a huge investment in lead acquisition programs.

Verify and Enhance

UpdatePower’s Company Index is able to dynamically track companies and their changes. Specific characteristics are configured to support appending of companies by type and attributes, providing a powerful real-time source to verify, enhance, and qualify the best customers for cross-sell and up-sell opportunities. Thus, resources can be focused on those prospects most likely to be interested in your goods and services.

Key verification advantages:

Eliminate database lead degradation and maximize sales-cycle efficiencies by verifying and refreshing your customer database with accurate information.
Verify and pre-screen direct mail programs to boost response rates and increase program ROI. Prequalify existing company prospects by scoring them with defined attributes critical to engagement.
Prequalify existing company prospects by scoring them with defined attributes critical to engagement.