Corporate: Press Releases

Update Marketing on its Tenth Anniversary, Unveils its new Brand and Identity as UpdatePower
November 30, 2006

New Approach Unifies Company Products, Market Segments and Technologies

Campbell, CA, November 30, 2006 – Update Marketing Inc., a recognized leader in automated lead generation and company indexing solutions, today announced a new corporate and product brand identity designed to more closely align its complementary products and growing core audiences of enterprises and content publishers. The branding initiative includes a new corporate name, "UpdatePower," which reflects the marketplace requirement to deliver access to powerful real-time accurate company intelligence. The term Update symbolizes data intelligence accuracy and currentness. And power represents the immediate impact the solutions have to both enterprises sales and marketing activities and content publishers processes.

The new name, logo and branding is incorporated into a newly-launched, easily navigated website, www.updatepower.com, and brings together the company's products and solutions into a fresh, clean design. All of the company's product offerings are united under one master UpdatePower brand identity for both of the company's main customer segments - enterprises and publishers.

Ten years of accumulated technology application achievements delivered to enterprises, combined with sustained ultra-fast customer growth, driven by successful products and solutions - including Prospectminer, UpdatePower Index Services, and UpdatePower Managed Services - created an opportunity to refine and launch the branding. The branding was created in partnership with Arami Design of San Carlos, California, who supports name brands including Samsung, NetGear and Boss Audio.
"When we introduced UpdatePower, we essentially made a commitment: working together as partners, we will enable and inspire our clients to build strong, lasting client and customer engagements, achieve optimal results with their product and service solutions, and meet and exceed their aggressive objectives for profitable revenue," said Greg Migaki, President and CEO,UpdatePower. "This alignment into one integrated branding strategy reflected on our corporate website brings together all of our products and services into easy to evaluate solutions and will further expand our position in the marketplace."

About UpdatePower
UpdatePower is a recognized leader in automated lead generation and company indexing solutions. With more than 500 enterprise customers, UpdatePower’s suite of automated products and solutions delivers real-time accurate company intelligence and creates extreme customer value. UpdatePower is a high-growth technology content company. Update Software AG is an investor in UpdatePower. For more information about UpdatePower, visit www.updatepower.com